December 7, 2009

On this day, the St. Louis Blues will accomplish a truly remarkable feat; intersecting sports fans and dorks.  At least, their marketing team hopes to accomplish this feat.  Tonight vs. Colorado, the Blues will unveil "Star Wars Night" at Scottrade Center in downtown St. Louis.

Any fan that comes to the game in a Star Wars costume can buy Lower Bowl tickets for 50% off at the Scottrade Center Box Office.  It's that simple.  Darth Maul, on the glass, for 1/2 price of face value.  Look out, Colorado.

The purpose of sponsored venue gimmicks/giveaways at professional sporting events is simple; entice existing fans or appeal to potential new ones.  Our research is still pending, but early results show that the majority of hockey fans aren't winning any Star Wars trivia contests.  Van Halen expertise?  Absolutely.  Mustang carburetor knowledge?  Yep.  Star Wars?  Not so much.



Credit the Blues marketing staff for trying to expose their product to a previously-overshadowed demographic; geeks.  The intersection of "people that understand sports" and "people that wear Jar Jar Binks shirts" is small, yet distinguished.

This night is for them.

[St. Louis Blues]