Another ill-fated St. Louis Cardinals billboard?


This season’s marketing push from the Cardinals has been tremendous.  The billboards and signage around town is simple yet elegant and focuses on the legacy of the franchise.

But, as we observed during the first week of the season, a billboard stating that Chris Carpenter (who has been on the DL since Spring Training) is “ready for an encore” might not be the best choice of words.  At least, in hindsight.

Today, a JSF reader noticed that another Cardinal player has fallen victim to the marketing push.


Lance Berkman hasn’t even been on the shelf for 48 hours and people are already defacing his signage?

Say what you want about Cardinal fans.  At the very least, they’re quick (and ruthless) with bus stop graffiti.


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