St. Louis Cardinals Autographs on Groupon.com. Shark. Jumped.

28
Nov
2011

Maybe it’s because the 2011 MLB playoffs were a proverbial roller-coaster.  Maybe it’s because the World Series hero, David Freese, is a native St. Louisan.  Maybe it’s because celebrating the past is easier than worrying about Albert Pujols and the future.  Or maybe it’s because the Rams and the Blues stink.

Whatever the case, one thing is for sure: the 2011 World Series Championship honeymoon is lasting well into the winter months here in St. Louis.  We’re not sure if it’s the countless merchandise options or the David Freese appearances on Jay Leno, music stores in South City and everything in between, but the collective celebration has teetered closer and closer to the brink of annihilation.

Yesterday, it reached a critical mass.

For those that aren’t familiar, Groupon is the industry leader in deal-of-the-day websites.  In most instances, it’s pretty tremendous.  The deal above is no such instance.

While we feel this marks a definitive end to the 2011 World Series celebration, what does it mean for the industry of autographs?  And not, “How does it affect future value?”, but more, “Holy crap, can autograph acquisition get any creepier and distant?”

Autographs are “valuable” because they offer eye-to-eye interaction and personal engagement with childhood heroes.  For that reason, we never understood the allure of buying an autograph from a third-party store or seller.  Then again, we always considered Jose Oquendo autographs way more valuable than Ozzie Smith autographs.  To each their own.

Of course, it’s exponentially bizarre when said autograph is offered via the internet’s version of a garage sale.  Yet, as of Monday morning, more than 100 people purchased the offering.

The people have spoken.

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