With NBC turning the page on another Olympic season, it's time for the powers that be to begin looking into alternative forms of promotion for their network.  Most of their premier series - The Office, Heroes, 30 Rock - will be making triumphant returns this fall, but we urge NBC execs to look no further than Bela Karolyi for their 4th quarter cash cow.

That's right, Bela Karolyi.  Get him, and get him now.  Slap him on some sort of reality show, and pay him whatever he wants.

You think Bela went nuts during Nastia Luikin's gold medal winning performance in the female all-around?  Imagine him after approving of a well-cooked porterhouse steak, or opening the box of a steaming sausage and bacon pizza.  Vow!!  Veautiful!!  Peering into the toilet after a massive dump? Vow!! Vowwww!!

We've gone the extra mile of naming the show, as well as developing the initial marketing materials.  Now get it done, NBC.   It'll take very little writing and resources to highlight Bela's talents - just a few cameras following him around, in normal situations - kind of like "The Truman Show".  Costas can still narrate, but that's it.  That's all we ask.  Instant hit.

We demand more Bela



Or, cast him in "Heroes".  A mustache of that stature is bound to have special talents, and an attitude to back it up.

Possible future spin-off...."Alicia Sacramone: It's Complicated."