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We're happy to welcome a man in charge of the Rams off-the-field transformation on to The JoeSportsFan Show. He is Brian Killingworth, the Rams VP of Marketing and Brand Strategy and we discuss everything from the #FisherStache campaign to James Laurinaitis' massive neck.

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With the Houston Astros in town this past week and the Cardinals handing them their 100th lost of the 2012 season, we figured it was time to celebrate. After all, they're moving to the American League West next season. This era of schadenfreude is limited. So, here goes.

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They say a picture is worth a thousand words. As usual, I have no idea who they are, or where they came up with that exact number, but it often falls short of explaining what’s really going on. There are many times a picture could use, nay, demands an extra 50-100 words or so to [...]

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The Sports Superfan Dilemma: How to blend in when you can’t

The beginning of a big sporting event is a cornucopia of emotions. The intensity is cranked up, the atmosphere is tangible all throughout the city limits and there is virtually nothing that a fan can do that is seen as going overboard short of committing a felony.
But throughout our years of studying the behavior of extreme sports fans, we’ve always been curious as to how one deals with defeat.

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Sports fans are a wacky bunch. And by “wacky”, we’re not talking about the tendency to paint our shirtless bodies for a game, have team icons tattooed across our backs or for a few to put forth remarkable effort in an attempt to get 50,000 people to stand briefly and raise their arms in a [...]

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It's time now for the digital phenomenon (read: 75% of our moms approve) known as the "The St. Louis Sports Weekend, in Pictures". But you already knew that because the title of the column is located right above this. If you didn't recognize that, then these simple pictorial recaps are even more up your alley.

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In an episode where we paid homage to David Eckstein, we figured it was only proper to bring one of his scrappy counterparts onto The JoeSportsFan Show and test his podcasting tenacity. Bo. Hart.

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As a free safety playing on the Super Bowl Champion Chicago Bears, Jeff Fisher was surrounded by powerful lip sweaters — from Coach Mike Ditka to Hall of Fame linebacker Mike Singletary to good looking fullback Matt Suey.  Now leading the St. Louis Rams, Fisher’s mustache will be honored and celebrated during the team’s 2012 [...]

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Wheels OffFI

As the 2012 St. Louis Cardinals engage in a frantic effort to match the Braves 2011 collapse that allowed the Birds to sneak into the postseason, there are not many words that can accurately describe how the team has looked over the last several weeks.  Oh we can try: “hard to watch” “boring as hell” [...]

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Despite playing for the worst team in all of professional football (including the SEC) the past five seasons, Rams running back Steven Jackson has maintained enough of a public profile to appear in more than his fair share of national TV commercials. One of Jackson’s latest spots received some airplay during the NFL’s opening weekend. [...]

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