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This week, we embrace Episode Five. Truthfully, we can't believe that we're halfway to ten full episodes without talking about "Seinfeld", at least in some capacity. That's a travesty. Thus, it's time to make amends in this week's Weekly Hypothetical.

When the intensity level is cranked up at a sporting event like it was at Scottrade on Saturday night, the key element for a true fan to maximize the experience can be summarized by one word – efficiency. It applies to everything from getting a sweet parking spot, crushing the pre-game meal, scoping out the [...]

Busy week at the office? Tired of using your brain? Are you ready for some fun? Do you like corn? Well, you’re in luck pal, because Joe Sports Fan has got just the thing for you. It’s a new game called Finish Frank’s Analogy – inspired by the KSDK Channel 5 sportscaster and the king [...]

We've covered athletes in week one by bringin World Series MVP David Freese into the digital dojo. Then, we shifted to media by chatting with Dan McLaughlin in Episode Two. Then, we spread our wings to the comedian community by bringing in Adam Carolla last week. This week, it's time to REALLY go big.

Anyone who's listened to a game can tell you advertisers simply refuse to have their spots hit the air without drawing some sort of analogy to the sport. No matter the product, there's ALWAYS a way to tie it to baseball. Always.

As this week’s JSF Original deftly exposed, there’s an unwritten rule in the ad biz that if you buy time during the radio broadcast of a baseball game, you need to sprinkle in some baseball terminology regardless of whether it makes any sense.  But this practice isn’t isolated to just radio.  Anyone watching Cardinals games [...]

We’ve been dealing with some intertube issues over the past week.  Hamsters fell off the wheel, servers went down and things got messy.  We appreciate your patience during this critical First World problem. Anyway, it’s time to get serious and introduce this week’s Weekly Hypothetical. Here’s how it works: (1) we pose a question, (2) [...]

Besides, "How can we send you large sums of money?" and "Will you marry my incredibly attractive daughter"...the most frequent question we get asked is, "Do you have the definite list of music that the Cardinals use for their at-bat music?" Today is your lucky day. For the music, that is.

Modified Albert Pujols jerseys are a trend that we've documented over the past two months of Spring Training and a movement that we fully expected to reach a critical mass during the Home Opener at Busch Stadium this past weekend. Our fan hunters overachieved capturing this trend.

On Saturday afternoon, the team and staff of the St. Louis Cardinals were presented with rings for winning the 2011 World Series. Yes, that's a squirrel on the side. We've been staunch adversaries of that rodent since he arrived, but this representation is actually extremely eloquent.