You Can Thank “Green Week” for Avoiding that Blackout, Rams Fans.

15
Oct
2010

Late Thursday, the Rams announced that Sunday’s game against the San Diego Chargers avoided a local blackout.  The status was in flux midweek, as approximately 8,000 tickets remained unsold.  Thus, a blackout, according to NFL policies.

Generally, when less than 10,000 tickets remain, a local advertiser steps up to the plate and purchases the lot.  It’s tremendous brand recognition for said company, but it’s important to remember that companies rarely purchase the remaining tickets out of general generosity.  Usually, they have something at stake.

This time around, KMOV and Anheuser-Busch purchased the unsold tickets and helped the Rams meet the NFL’s sellout requirements.

KMOV (Channel 4) makes sense.  Sunday’s game is one of two Rams games this season that isn’t broadcast on FOX.  The number of commercials that include Steve Savard will be nauseating by halftime, but coughing up some coin to expose people to their network makes sense.

The Anheuser-Busch inclusion seemed strange, at first.  Sure, they’ll have commercials scattered throughout the broadcast, but likely no more than usual.  Then, we remembered the marketing campaign the Rams rolled out earlier this week.  You see, the Rams have dubbed this week as “Green Week“.  The week features various symposiums about being environmentally-courteous and culminates with the “Bud Light Green Game” between the Rams/Chargers on Sunday.

So there you have it.

Sunday’s Rams’ game is going to be broadcast across thousands of television sets on Sunday, sucking up precious energy  (cue: fist pound on desk) and destroying our treasured environment (cue: double fist pound on desk) because Anheuser-Busch has advertising dollars at stake as the core sponsor of “Green Week”.

Irony at its best, but we’re extremely thankful for that irony.

Viewing football on the couch is awesome.

—-

email: matt@joesportsfan.com
tweet: @MattSebek

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