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The Sam Bradford era officially began in St. Louis on Sunday afternoon. While the Rams first-round draft pick certainly has the smiling face and bubbly attitude that is tailor-made for the organization’s marketing material, most fans in St. Louis maintain a “wait and see” mentality towards Bradford’s stardom on the field.  Hey, after all, it’s [...]

According to Deb Petterson of the Post-Dispatch, Mike Claiborne is leaving 550 KTRS and is likely headed to 1120 KMOX, the future home of Cardinals broadcasts in 2011. A few observations… 1.- Deb Petterson scooped Dan Caesar the night before his regular Friday “Media Views” column in the Post-Dispatch. Seriously Deb, the wrath o’ Caesar [...]

As my cohort Matt Sebek outlined in his post yesterday afternoon, the new Blues goaltender Jaroslav Halak released photos of his newly designed goalie mask featuring an “homage” to some of this franchise’s finest keepers.  While the Blues have produced a handful of great goaltenders – names like Plante, Liut, Joseph – they’ve also produced [...]

On Thursday afternoon, the Blues introduced their new goaltender, Jaroslav Halak, to a group of St. Louis media and fans at Scottrade Center. Excitement has been building for the former Montreal Canadiens netminder and the release of his new goalie mask photos on Wednesday certainly added to the enthusiasm. Hockey fans love goalie masks; almost [...]

The first week we asked our esteemed panel to pick one St. Louis athlete to start an adult men slow-pitch softball team. Last week, we asked them to name their favorite childhood baseball card. Frankly, there’s little in life that makes grown men more giddy than slow-pitch softball and baseball cards, so we decided to [...]

Rams quarterback Keith Null is pushing for the third string spot behind presumed starter Sam Bradford and backup AJ Feeley.  His performance on Thursday night was solid, going 7-10 for 90 yards, one touchdown and one interception caused by a dropped pass. Looking for any edge he can find, Null has decided to add one [...]

With the Cardinals having suffered a sweep in the three games following their team committment to shaved heads, leaders Albert Pujols and Matt Holliday have hired Hans Weiman to reverse the decision and instead restore each player to a full head of hair modeled after Tony LaRussa. Holliday and Pujols have arrived at Thursday’s voluntary [...]

Dear Fox Sports Midwest, Since we don’t have an exclusivity contract with the Cardinals on tap for 2011, we’re forced to actually develop unique, creative concepts on our own from time-to-time. Like most people around town, we found the Cardinals recent head-shaving activity entertaining.  We decided to parlay this fodder into a graphic that illustrated [...]

On September 18th, the Cardinals will hold “Social Media Night” at Busch Stadium. As someone who lives and breathes local and national social media, I’m extremely encouraged that the Cardinals have taken initiative to host an event of this caliber at Busch Stadium. That said, I challenge their motives and question whether this night will [...]

After a tremendous response to Week One’s “Digital Roundtable”, we’re circling up some of closest internet friends for an even-stronger Week Two response. Two words: Baseball. Cards.