Blues Are *Really* Excited To Have Halak
Perhaps it’s their savvy marketing department preying upon the knowledge that Blues fans haven’t had a truly dominant keeper to cheer for since Curtis Joseph or perhaps it’s genuine excitement, either way its safe to say that the Blues are seriously pumped to have Jaroslav Halak on board.
The front page of the official Blues website makes no bones about clubbing you over the head with the news that Halak is now wearing a Blue note…
But, given that’s its the NHL offseason and the team is looking for ways to spark attention, that’s to be expected. What we didn’t expect was the full on advertising blitz they were rolling out.
If you have any doubts as to how much they want the fans to join in on their excitement, just look at STLToday.com’s sports section and prepare to be sold…
The real mystery is whether or not they will have similar campaigns set when/if they choose to get rid of fan whipping boy, Eric Brewer.